Amazon Prime Video to Live Stream New Zealand Cricket Matches in India
Nov. 10, 2020Amazon Prime Video, the streaming service from Amazon, isentering the live sports segment in India. The company hasacquired rights to broadcast cricket matches played in New Zealand. To make this possible, Amazon has reached a multi-year deal with the New Zealand Cricket Board.
Access to Amazon Prime Video is one of the perks of getting an Amazon Prime membership. Prime Video is so popular in the country thatIndians are subscribing to Amazon Prime mainly for the streaming service. However, we will have to wait to see if access to live sports will attract more customers to be part of Amazon Prime.
“We are thrilled to work with New Zealand Cricket on this endeavour as they have a strong, passionate and much-loved cricket team, and the cricketing rivalry between the two countries has been fantastic. We are happy to make this collaboration with New Zealand Cricket our first live sport offering in India, and are confident that our Prime members will be delighted with this initiative,”said Gaurav Gandhi, Director & Country General Manager, Amazon Prime Video.
While cricket fans will be glad to watch New Zealand matches via Prime Video in India, the bigger picture of the partnership is that Amazon is showing interest to invest in expanding its Prime Video offerings. As a result, we could expect more such deals in the future.
Subin writes about consumer tech, software, and security. He secretly misses the headphone jack while pretending he’s better off with the wireless freedom.
