Amazon Surpasses Flipkart to Become India’s Top Online Smartphone Channel: Report
Aug. 14, 2020As per the report, smartphones from Xiaomi, Samsung, and OnePlus accounted the most for Amazon’s smartphone shipments. Notably,nine out of ten smartphone models on Amazon were from Xiaomi and Samsung. Redmi 8A Dual, Samsung Galaxy M30s, and Galaxy M31 had a high demand on Amazon.
The report further suggests that Amazon’s forte is in the Rs.15,000 – Rs.20,000 price bracket. The top-selling models in this category were Samsung’sGalaxy M31andGalaxy M30s.Image: Counterpoint Research
Meanwhile, Realme, Xiaomi, Samsung, and Poco contributed more than three-fourths of total smartphone shipments on Flipkart. Out of ten,five of the top ten smartphones on Flipkart were from Realme.
Although Flipkart’s market share declined, the e-commerce platform managed to retain more than 50 percent share in the sub Rs.10,000 price segment. As far as the overall smartphone sales are concerned, Xiaomi’sRedmi 8A Dualmanaged to top the list. Six out of the top ten online models were from Xiaomi.
In the premium smartphone segment, OnePlus captured more than 50 percent of the market share. Moreover, the company retained its position as thetop premium smartphone brandon Amazon.
Subin writes about consumer tech, software, and security. He secretly misses the headphone jack while pretending he’s better off with the wireless freedom.
