Amazon’s Website Ranking Platform Alexa.com to Shut Down Next Year
Dec. 9, 2021Those trying to keep track of a website’s ranking and other analytics will be well aware of Alexa.com, which is a popular website ranking platform by Amazon. Sadly, the platform will soon see its end as Amazon is shutting it down next year.
Amazon has already has started showing a notice on the Alexa website, which notifies users of the development. For the uninitiated, the Alexa website allows users to monitor websites’ ranking, traffic data, and more. It even lets users access SEO tools and competitive analysis by subscribing to the paid model.
While there’s no official word on why Amazon has taken the decision to pull the plugs off its nearly 2-decade-old service, an online visibility management platform Semrush has suggested that Alexa.com’s organic traffic has dipped greatly in recent times. Maybe, it losing the huge userbase and popularity is the reason.
Have you ever used Alexa.com to check a website’s ranking and its competitors? What are your thoughts on its shutdown? Let us know in the comments below. Also, if you are looking for alternatives, we are currently working on a dedicated post to help you with that decision. So, stay tuned for more information.
Started off as a stranger but tech is more like a good friend, thanks to over 5 years in the industry. While everything is attractive about tech, phones, social media, and quirky gadgets attract me the most. When not working, I find my solace in shopping and everything that concerns doggos!
