Apple AirPods Commercial Wins Awards for Creativity in Advertising
May. 31, 2020We all know Apple makes some of the best advertisements to promote their products in the market. We have seen the company make creative ads likethe anime version of “Behind the Mac”andthe 5-hour videoto showcase the iPhone’s camera capabilities. Now, an AirPods commercial of the company took the honors in the 99th annual ADC award.
The Art Director’s Club award is an award given by “The One Club“, which is a non-profit organisation of creative individuals. The organisation exists to support and honor the success of global creative communities.The ADC award is one of the highest honors for advertisements among the community of media houses.
Apple’s commercial (below), named “Bounce”, recently won the “Best of Discipline” award from “The One Club”.The commercial also bagged two Gold Cube awards in the “Craft in Video” and direction category.
The advertisement was created by TBWA/Media Arts Lab, the same media house that created thetwo Emmy-nominated ads for Apple. TheOne Club websitealso has a behind the scenes video of the ad that shows how the team filmed it in the first place.
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