Apple Doubles India Smartphone Sales; Plans to Open Retail Stores Soon

Jan. 28, 2021

Speaking to analysts after its earnings call, Cook added that the company is proud of how it’s done in some of the emerging markets such as India in the last quarter.“We doubled our business last quarter compared to a year ago but our absolute level of business there is still quite low,”he added (via Indian Express). This is in line withyesterday’s reportwhich suggests that Apple sold over 1.5 million iPhone units and grew its market share to 4% in India.

Cook feels good about the trajectory for the Indian market. The companyopened its online store in Indiaduring the festive season earlier last year. It enabled users to customize their purchases, pick up Apple Care+, and receive other incentives directly from Apple. The company even ran afree AirPods promotionalon the purchase of the iPhone 11 at the time of Dusshera in India last year.

“Last quarter was the full first quarter of the online store and that has gotten a great reaction to it and has helped us achieve the results that we got to last quarter. We are also going in there with retail stores in the future and so we look to that to be another great initiative,”Cook told the analysts when talking about India. So yeah, expect to see official Apple stores opening in India by the end of this year or next year.

Apart from the iPhones, the company’s iPad and Mac segments also witnessed a ton of growth in the previous quarter. It was fueled by the surprise COVID-19 lockdowns and quarantines that forced many of us to resort to a work-from-home culture.