The German-automakers, BMW has beenexperimentingwith a lot of tech-focused features for their cars. Recently, we saw the companycollaborate with Appleto become the first manufacturer to support Apple’s new “CarKey” feature that is to come withiOS 14this fall. Now, recent reports suggest that the company might introduce a form of micro-transactions in the car industry.
If you don’t know aboutmicrotransactions, it is a form of business in the gaming industry through whichgame developers charge extra money for specific features in a game that users have already bought. Gamers havestood against the practicefor quite a long time now. That is why recent game developerstend not to include microtransactionsin their upcoming titles.
When asked about the upcoming change, a BMW executive had this to say:“In the near future, we will not only be able to add more functions here, but we will also be able to add even more flexibility for our customers with temporary bookings so booking of options for three years, for one year, or even shorter periods of time, like a few months,”.
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