Boat Becomes TWS Market Leader in India as Shipments Grow 723% in Q3 2020
Nov. 26, 2020Amidst increasing calls toboycott Chinese goods and servicesin favor of ‘Atmanirbhar’ Indian brands,Boat Lifestylehas surpassedXiaomiandRealmeto become the market leader in the TWS segment in India.
As can be seen from the chart below, Boat had an 18% share in Q3, while Xiaomi and Realme took the other two podium positions with a 16% and 12% share of the market, respectively. JBL and Apple rounded out the top-five with 8% and 6% market share respectively.Image Courtesy: Counterpoint Research
While Xiaomi maintained its second position, Realme dropped to the third spot during the quarter, most likely because of no new launches apart from the Buds Q during the period. Apple managed to retain its fifth spot and even increased its market share to 6%. The entry of new brands and the launch of new products also contributed handsomely to the growth, the report said.
In terms of individual products, Xiaomi’s Redmi Earbuds 2C was reportedly the best-selling TWS earbuds during the last quarter, while the Boat Airdopes 441 came in at number two. Realme took up the next two spots on the list with theBuds Qand theBuds Air Neo, While the 2nd-gen Airpods from Apple was the fifth best-selling model during the period.Image Courtesy: Counterpoint Research
Explaining the mammoth growth in the TWS market in India during Q3, Counterpoint Research Associate, Anam Padha, said:“Inventory build-up prior to the festive season, along with a good number of new launches and entry of new players like OnePlus, Vivo and Infinix, drove this substantial TWS growth. Besides, work-from-home and study-from-home due to the COVID-19 pandemic continued to boost demand.”
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