Disney+ Hotstar Garners 50% Market Share in India While Netflix Lags Behind with 5%: Report
Dec. 11, 2021Next comes Amazon’s Prime Video, which has a 19% market share and earns 22% of the total market revenue. Although it has much less market share compared to Diney+ Hotstar, Amazonhas been improving the platformto make it on par with the competition. Earlier this year, the company alsolaunched its mobile-only plan at just Rs 89/monthto garner more subscribers in India.
OTT content is gradually gaining recognition from official authorities in India. For instance, Filmfare, a popular magazine in India, held its first OTT award ceremony last year to reward the movies and TV shows that were released exclusively on OTT platforms. In the coming years, experts believe that the OTT industry will continue to grow at an increasing rate in the country.
A geek at heart, you’ll find me fidgeting with an iOS device or sitting in front of the laptop, scouring the internet to find interesting technological innovations. In my free time, you’d find me playing Valorant or listening to Pink Floyd.
