Facebook Announces New Audio Products to Take on Clubhouse
Apr. 20, 2021Right after Redditannounced its plans to start testinga Clubhouse-like “Reddit Talk” feature on its platform, Facebook officially announced to introduce an array of audio products as well. It comes merely days after the social-media giantstarted testing Hotline, a new Clubhouse-like social platform targeted towards professionals. Today, Facebook announced the future audio products that it will incorporate across its apps and services.
The Menlo Park-based firm announced the audio products viaan official blog post. In the post, Fidji Simo, Head of the Facebook app, wrote that the team has seen a“continuing rise of audio”on platforms such asWhatsAppandMessenger. As result, the company is aiming to bring multiple audio tools to cater to the needs of future audio-creators.
So, let’s take a look at the future audio products by Facebook one-by-one, shall we?
New Facebook Audio Products
Facebook is planning to add a variety of audio creation/editing tools for professional as well as amateur creators to deliver the best audio experiences to their audience. The company will integrate the tools into the Facebook app and will use audio technologies such as voice-morphing and speech-to-text to power them.
Plus, the app will use AI to improve audio quality by eliminating background noises. In addition, creators will be able to add various sound effects, voice effects, and music from Facebook’s Sound Collection to the audio background to make their creations more fun.
Now, unlike the tools, Soundbites is a new audio format that Facebook is planning to bring across its apps. With this, creators will be able to share creative, short-form voice clips with their audience. These can include jokes, small life anecdotes, poems, inspirational quotes, and many more.
Facebook says that it is currently working with“a small number of creators”to test and refine the new audio format. Following the test, which will run forthe next few months, the company will add Soundbites to its apps for the masses to enjoy.
Apart from the above products, Facebook is bringing Podcasts to Android and iOS apps. Currently, Facebook users can browse through millions of Podcast pages and groups on the platform. However, they have to leave the Facebook app to listen to any podcast.
So, with Podcasts on Facebook, users will be able to listen to podcasts directly on the Facebook app. Users will be able to listen to their favorite podcast episodes while using the app and even when the app runs in the background. Moreover, users will get personalized recommendations for podcasts based on their interests.
Now, unlike the previous audio products, Live Audio Rooms is a direct competitor of Clubhouse. It will bring the exact same features that were popularized by Clubhouse. We sawreports about this featureearlier this year when Clubhouse started to gain traction in the market. So, as you can imagine, users will be able to create audio rooms for listeners to join for live audio conversations.
So, these are the new audio products that Facebook is looking to add to its apps in the coming days. Apart from these, it will also introduce new monetization opportunities for future audio creators. Are you excited about the new audio products by Facebook? Let us know down in the comments.
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