Facebook Will Soon Start Charging for WhatsApp Business

Oct. 23, 2020

As part of its plans to generate more revenues fromWhatsApp, Facebook on Thursdayannouncedthat the app would start offering e-commerce options and hosting services for businesses that use the service to interact with their customers. The company also said that it will soon start chargingWhatsApp Businessusers to continue using the service.

Overall, the Facebook-owned company proposed three revenue streams from the app going forward – Shopping, Facebook Hosting Services, and Business Sales. As part of the changes, businesses will now be able to sell products on WhatsApp via ‘Facebook Shops’, an online platform launched earlier this year.“We will expand ways for people to check out available products and make purchases right from a chat. We also want to make it easier for businesses to integrate these features into their existing commerce and customer solutions,”said the company.

Another new service the company will start offering is Facebook Hosting Services that it says will“provide a new option for businesses to manage their WhatsApp messages”. What it basically means is that the company will offer small and medium-sized businesses who use WhatsApp Business, the ability to store their messages, chat history, and other data on Facebook servers.

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