Fantasy Sports Platform ‘Dream 11’ Wins IPL 2020 Title Sponsorship Bid
Aug. 19, 2020Dream 11 is paying ₹220 crore for the sponsorship and the duration of the sponsorship is till December 31. Prior to Dream 11, Vivo was in line to pay around ₹440 crores this year for the IPL title sponsorship. However, owing to the increasing anti-China sentiments in the country, and amid declining smartphone sales, Vivo wanted to pay a reduced amount.
The company has over 8 crore users, of which 85% play fantasy cricket on the platform. It has attracted investments from leading companies including Tencent, Think Investments, Kalaari Capital, among others.
