Fashion-Focused Fitness Tracker ‘Fitbit Luxe’ Launched in India

Apr. 20, 2021



Afterlaunchingthe Sense, Versa 3, Inspire 2 smart wearable devices in India last year, Fitbit has launched its fashion-forward fitness tracker dubbed Fitbit Luxe in India today. The wearable comes with a premium build and packs various smart health and fitness features.

Fitbit Luxe: Key Specs and Features

Fitbit Luxe: Key Specs and Features

Starting with the build quality, the Fitbit Luxe features a premium button-less design with a slim form factor. There is a touch-enabled color AMOLED display at the front along with an ambient light sensor that automatically adjusts the brightness of the screen. It comes enclosed in a metal casing that has been developed using an advanced design process called metal injection molding.

Coming to the health sensors, the Fitbit Luxe has an optical heart-rate sensor, a SpO2 sensor for blood-oxygen monitoring, and a 3-axis accelerometer. Unfortunately, the device does not pack a built-in GPS sensor to aid navigation without relying on a smartphone. However, with the help of these sensors, the Luxe can offer a variety of smart fitness tracking functions.

The Fitbit Luxe also comes with support for20 dedicated exercise modessuch as cycling, running, general workouts, and more. Further, the device is water-resistant up to 50m and comes packed with swim-tracking capabilities. There isFitbit’s SmartTrack technologybuilt-in as well to help detect when a user starts working out.

The device, apart from offering various exercise modes and tracking features, also packs a rechargeable battery that can last up to 5 days on a single charge. However, the battery life will vary depending on the usage of the tracking and health features.

Coming to the color options, the Fitbit Luxe comes in three color variants – Soft Gold, Platinum, and Graphite. All three models come with different-colored silicone bands with a quick-release mechanism to enable easy attachment/ detachment.

There is also a special edition of the Fitbit Luxe that has been designed in partnership with the Laguna Beach-based jewelry brand gorjana. This one comes in a soft gold finish with a special edition Parker Link Bracelet as the band.

The Fitbit Luxe will be available to buy fromFitbit’s official websiteand major offline retailers in the country soon. It comes with a price tag of Rs 10,999 for the standard edition and the special edition variant costs Rs 17,999.

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