Confirmingrumors, Walmart-owned e-commerce platformFlipkarthas today launched its90-minute hyperlocal delivery service in Bengaluru. Dubbed Flipkart Quick, the service aims to deliver products across categories such as grocery, dairy & meat, mobiles, electronics accessories, stationery items, and home accessories.
Customers can either choose to order products within the next 90 minutes or use Flipkart Quick tobook a 2-hour slot somewhere between 6 AM to midnight. Thedelivery charge starts at Rs.29.
Flipkart Quick will start its operations in select areas of Bengaluru including Whitefield, Panathur, HSR Layout, BTM Layout, Banashankari, KR Puram, and Indiranagar. The company has plans to expand to six other cities over the next few months.
Flipkart claims to have moved away from its traditional PIN code model in favor of its‘latitude and longitude approach’for deliveries. This move, Flipkart says, will help them narrow down the location with increased precision, which in turn will result in faster delivery times.
To begin with, Flipkart will make use of its hubs for sourcing the products. However, the company has plans to expand its network to neighborhood local stores.“Today, with Flipkart Quick – our Hyperlocal capability, we have the potential to bring together the whole network of neighbourhood Kirana stores onto our platform with just a click,”said Sandeep Karwa, Vice-President, Flipkart in a statement.
Subin writes about consumer tech, software, and security. He secretly misses the headphone jack while pretending he’s better off with the wireless freedom.