A new study by market research firm,Canalys, suggests that the globalsmart speakermarket, including smart displays, will grow 21% next year to reach 163 million units. For the rest of this year, China is expected to continue leading the market with 16% growth, while the rest of the world, still reeling from COVID-19, is expected to grow at a measly 3%.
According to Canalys Research Manager, Jason Low, smart speaker sales are going to be driven by improvements in sound quality and the improvements in AI algorithms.“The challenge is to bring noticeable improvements and innovation with minimal increase in costs. Amazon and Google are striving to spark interest by breaking the speaker mould, each taking different design routes aimed to obtain sound quality improvements, not only with physical design changes, but also introducing additional elements of computational audio. In the future, a customer’s listening experience will be increasingly adaptable and driven by AI”, he said.
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