Google Delays FLoC Rollout in Chrome Until 2023

Jun. 25, 2021

“Because of the importance of this mission, we must take time to evaluate the new technologies, gather feedback and iterate to ensure they meet our goals for both privacy and performance and give all developers time to follow the best path for privacy,”wrote the company in its blog post.

Google states it will publish a detailed schedule on the Privacy Sandboxwebsitewith testing and migration plans. If you are not entirely aware of FLoC, you can read ourexplainer on Google’s FLoC and why should block it. We have also written a handy guide todisable FLoC in Google Chrome.

Subin writes about consumer tech, software, and security. He secretly misses the headphone jack while pretending he’s better off with the wireless freedom.