Google “Overpromised” on What Stadia Could Deliver: Take-Two CEO

Jun. 7, 2020

In a recent conversation at the Bernstein Annual Strategic Decisions Conference, Strauss Zelnick, the CEO of the gaming firm,Take-Two Interactive said that Google “overpromised” on what the game-streaming technology could deliverand that led to“some consumer disappointment as a result”.

While talking about the streaming technology, Zelnick went on to say that“the launch of Stadia has been slow”and it hasn’t been a“game-changer”as promised by Google.

He also pointed out that“the belief that streaming was going to be transformative was based on a view that there were loads of people who really had an interest in interactive entertainment, really wanted to pay for it, but just didn’t want to have a console”.However, according to Strauss, that did not happen.

Since the launch of the platform,Google has been frequently improving Stadiabyadding more games,expanding support for peripherals,andstarting programs to attract game developersfor the platform. However, the company hasn’t seen a breakthrough with its game-streaming platform still.

Zelnick also added thatthey will continue to add games and support the platform“as long as the business model makes sense”. However, the fact that the target audience for the technology is not that large, concerns the CEO.

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