AmazonandFlipkartboth have sales running in India right now, but the Indian government is now playing spoiler to the e-commerce giants’ celebrations. According to reports, the central government has sent a notice to both the e-commerce majors for not displaying the country of origin for products being sold on their platforms.
For the unaware, theIndian government made it mandatoryfor e-commerce websites to display the country of origin for products sold on their platforms. This was likely in response to the massive anti-China sentiments in the country, and Prime Minister Modi’s “Atmanirbhar Bharat” initiative.
As of this writing, neither Amazon nor Flipkart has responded to the government’s notice. However, we will update this story with more details as they become available.