Hike Launches ‘HikeLand’ Where You Can Hang Out With Friends Virtually

Jun. 17, 2020

The company behind the home-grown messaging app, Hike, has announced a new in-app platform called ‘HikeLand’. Available as an early preview,it is a virtual world where users can interact with their friends. They can also watch videos together in HikeLand, and even make new friends, the company said on Wednesday.

To start off,Hike is offering two virtual environments – ‘Home’ and ‘Big Screen’. While the former allows users to watch videos with existing friends, the latter lets them watch movies with unknown users and make friends with them.Videos are sourced only from YouTubefor now, but the company says that other OTT apps will be supported soon. The features have just started rolling out to a select set of users.

Talking toHindustan Times, Hike founder & CEO, Kavin Bharti Mittal, said that HikeLand is aimed at mobile-first and mobile-only audiences.“This is the early preview with two unique shared experiences. The goal here is to listen to our users and understand what works and what more do they need. We will be building many more experiences on top of the version you see today”, he said.

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