“We did not take this decision lightly. IFA Berlin is arguably the most important event of the year for brands and retailers alike. However, the health and safety of everybody has to be absolutely paramount. The efforts to contain this pandemic – from the roll-out of vaccination programs to the resumption of international travel – did not happen at the pace we had hoped for. Given these developments, this difficult and disappointing decision was inevitable,”said the CEO of Messe Berlin, a chain of exhibition grounds in Berlin where the event usually takes place.
Bringing the latest in technology, gaming, and entertainment is our superhero team of staff writers. They have a keen eye for latest stories, happenings, and even memes for tech enthusiasts.