India Wearables Shipments Hit Record High in Q3 Amidst Falling Prices, Increased Options

Nov. 27, 2020

Strong demand for earwear devices and smartwatches propelled this growth as both categories recorded their biggest quarter of shipments on the back of increased competition and falling prices. Smart wristbands grew 83.3% quarter-on-quarter (QoQ), although, it declined 20.3% year-on-year (YoY) as users started upgrading to smartwatches, which grew a whopping 119.9% YoY with shipments of 778,000 units, making it the biggest quarter for the category in India since its launch.

Homegrown brand,Noise, led the segment with a 28.5% category share, whileRealmereplaced Huami for the second position with a 24.2% share of the category. The earwear category also hit an all-time high, with shipments growing 260.5% YoY.Boat Lifestyle, withmultiple launches during the quarter, led the category with a 32.4% share, followed by Samsung (including Infinity, Harman Kardon and JBL) with a 15% share. Boat also led the overall TWS category with a 26.1% share, said the report.

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