Be that as it may,Amazon Indiaexecutives believe that things are moving in the right direction for the company. In a telephonic interview with Reuters, Gopal Pillai, vice president for seller services at Amazon India, said that the company has seen a massive growth in exports over the past year and a half.“It took us three years plus to hit the first billion dollars. Today we are able to hit the next billion dollars, 100 percent growth in the last 18 months”, he said.
The biggest market for Indian sellers is the US. According to Abhijit Kamra, head of global trade at Amazon India, the annual shopping events in America, like Black Friday and Cyber Monday have helped boost sales of India-based sellers on the platform. The company’s own ‘Prime Day’ promotional events have also brought in more business from abroad, the company said.
Apparel, jewellery, home items and leather products led the sales. However, exports grew across several other product categories as well, said Kamra. It will be interesting to see if the company and the sellers on the platform will be able to retain this momentum through the pandemic.
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