Indian Smartphone Shipments Declined Nearly 50% in Q2, 2020 Because of Coronavirus

Jul. 18, 2020

Xiaomiretained its leadership position in the market in spite ofsurging anti-China sentimentsamong sections of the Indian population. In fact, the company managed to increase its market share to 31% from 30% in Q1. However, as with all other vendors, overall sales took a dramatic hit, with the company managing to ship only 5.3 million units during the period.Chart Courtesy: Canalys

“It’s been a rocky road to recovery for the smartphone market in India”, said Canalys Analyst, Madhumita Chaudhary.“While vendors witnessed a crest in sales as soon as markets opened, production facilities struggled with staffing shortages on top of new regulations around manufacturing, resulting in lower production output. … Xiaomi and Vivo have undertaken an O2O (offline-to-online) strategy to support their massive offline network. Online channels, too, while seeing a positive effect of the pandemic on market share, have seen sales decline considerably”.

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