Indian Wearable Market Shipped a Record 14.9 Million Units in 2019

Feb. 27, 2020

“Ear-worn devices have found huge appeal with consumers, who are spoiled for choice with a variety of models at different price points. Affordable neckbands are leading the charge of migration from wired to wireless in this category.

Accounting for most shipment volumes, the earwear category grew five-fold shipping 8.5 million units, watches grew 77.5 per cent while wrist bands ended the year as the second-largest wearable category.

Multiple distribution partnerships with the leading e-commerce and retail channels, affordable pricing, and significant investment in marketing, helped BoAt Lifestyle to gain share in this category.

“The wearables market is in a state of flux with new form factors and brands entering every few months. Vendors are recognising the growth potential of the wearable devices and unlocking new use cases for a holistic wearable experience,” said Jaipal Singh, Associate Research Manager, Client Devices, IDC India.

Wrist bands continued to grow in higher double-digit as the year ended with 5.3 million units, up 52.6 per cent from the previous year.

However, Huami with its Amazfit brand, was the leading player in the basic watch category.

Also, Huami’s aggressive pricing and well-diversified portfolio helped the brand to become the second largest brand in the overall watch category.