Instagram Lite Relaunched in India with Support for 9 Regional Languages
Dec. 16, 2020Instagram Lite has been rolled out to expand the photo-sharing platform’s reach to more smartphone users. The Instagram Lite app is really small in size. Itweighs just 2MBand should work perfectly fine on entry-level, low-powered Android Go phones as well.
As seen in the screenshots below, the app is designed to offer the core experience of Instagram to users. The UI, including the bottom navigation bar and profile page, all look exactly the same as the main app. You can upload photos/ videos, upload/ view stories in this lightweight app. There’s a lot of features missing in action though.
You can’t access IGTV videos, Shopping features, and Instagram’s TikTok rival, Reels. The company seems to be dropping the ball with this decision. Reels could have been a feature that helped further the app’s reach to lakhs of new users in India. The highlight of Instagram Lite will, however, have to beregional language support.
The app is available in these 9 Indian languages — Bangla, Gujarati, Hindi, Kannada, Malayalam, Marathi, Punjabi, Tamil, and Telugu.
India has been chosen as a testbed this time around for two key reasons – low-memory phones and heavy-sized primary app. The Instagram Lite app is now live on the Google Play Store (Free), so go ahead and try it out.
Besides the app, the company has brought its creator program, Born on Instagram, to India. This six-month program is going to enable creators to avail masterclasses from experts, collaboration, and mentorship opportunities.
