Netflix, Zee5 Witness over 200 Percent Increase in Interest in India: Report
May. 19, 2020It is no surprise that the usage ofstreaming serviceshas rapidly increased ever since lockdowns started to get imposed across the globe. As per content aggregation service JustWatch, all popular streaming services have witnessed an increase in interest in India.
Despite increased consumer interest in Zee5, Netflix manages to lead the streaming industry in India. To be specific,Netflix content accounted for almost 21 percent of the total JustWatch searches.
In fact, Netflixhas managed to gain 15.8 million subscribersduring the coronavirus pandemic, the company reported in a letter to its shareholders. Notably, the numbers are almost twice as many as the initially-expected 7.2 million subscribers. Meanwhile, Disney+Hotstar comes close at 18 percent and Prime Video garners a notable 16 percent.
Do keep in mind that all these data are specific to JustWatchand the actual numbers could be significantly higher. For those wondering, JustWatch is a platform where you can easily find where a movie or TV show is streaming.
JustWatch directly links you to the streaming services so that you can easily get started with the show. You can try out JustWatch fromhereto add a bit of convenience in your pursuit of chasing quality content across streaming platforms.
Subin writes about consumer tech, software, and security. He secretly misses the headphone jack while pretending he’s better off with the wireless freedom.
