Nike Wants to Release Virtual Sneakers and Outfits for the Metaverse, Reveal Trademarks

Nov. 7, 2021

While companies like Meta,formerly known as Facebook, and Microsoft are working to create a virtual world for users to interact with each other, various brands are preparing to release their digital items for the upcoming digital worlds. Amongst others, global sportswear brand Nike is now reportedly preparing to use its popular trademark for various virtual products. And now, it is looking for employees to design virtual items for the digital world.

According to trademark attorney Josh Gerben, Nike recently filed new trademark applications for some of its popular intellectual properties, including the NIKE branding, the “Just Do It” tagline, and the swoosh logo to be used for virtual products. In his tweet, Gerben mentioned that the company is heading to the metaverse. You can check out the tweet right below.

Apart from this, Nike is also looking for employees to design virtual products for digital spaces. Currently, the company is hiring people for the role of virtual material designer, specifically for footwear. In fact,one of the job listingssays that the virtual material designer“will play a key role in redefining [Nike’s] digital world, ushering [the brand] into the metaverse.”

Now, although Nike filed the trademark applications for its virtual products recently, it will be sometime before we see them in the virtual world. However, with the massive popularity of NFTs in the current market and increasing hype around virtual collectibles, we might see the company release its digital products sooner rather than later.

A geek at heart, you’ll find me fidgeting with an iOS device or sitting in front of the laptop, scouring the internet to find interesting technological innovations. In my free time, you’d find me playing Valorant or listening to Pink Floyd.