PUBG Mobile Global Downloads Fall 26% in September Following Ban in India

Oct. 6, 2020

PUBG Mobiledownloads have fallen precipitously since it wasbanned in Indialast month. That’s according to new data from Sensor Tower, which shows that the game garnered around 10.7 million downloads globally in September, a 26.7% fall from 14.6 million in August. In fact, the game attained itspeak popularityduring the coronavirus lockdown, garnering 25 million and 18 million downloads during June and July, respectively.

Even as the number of downloads have declined for PUBG Mobile, observers and industry insiders believe that it is unlikely to significantly affect the game’s revenues. That’s because in spite of the massive user-base, India contributes relatively less to its overall earnings, which are led by China, the US and Japan.

According to Rishi Alwani, co-founder of gaming-focused publication The Mako Reactor,“(The PUBG ban in India) doesn’t have an impact on its revenue but it’s certainly impacting the game’s reach as India was the largest market in terms of downloads. PUBG’s ecosystem enablers, such as tournament organizers and streamers, are the worst hit due to the ban. Over 80% of their revenue has shrunk over the past month”.

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