Samsung India Expects up to 35 Percent Revenue Growth This Year
Sep. 8, 2020In wake of the coronavirus pandemic, Samsung started concentrating more on its online smartphone business. The company has launched several phones lately, especially in theGalaxy M series. In a recent interview withET,Samsung India’s Senior VP Asim Warsi says the smartphone giant expects up to 35 percent growth in revenue from the online segment this year.
However, Samsung is not drastically shifting its focus away from the offline market.“We don’t decide the channel on behalf of consumers. The most important task is to create innovation which will create demand. Over 25 years us being India, most strategic investments have been towards offline expansion and growing the channel,”he said.
Interestingly, the company says it has reached pre-COVID levels of smartphone demands. According to the report,Samsung was the fastest to increase the production capacity in the country. The company is now reportedly operating at 94 percent of the production level.
Samsung has no plans to slow down when it comes to smartphone launches. The company is currently gearing up to launch theGalaxy M51 with a massive 7,000mAh batteryon the 10th of September. The device waslaunched last monthin Germany.
Subin writes about consumer tech, software, and security. He secretly misses the headphone jack while pretending he’s better off with the wireless freedom.
