Samsung Replaces Apple as the Top Premium Smartphone Brand in India
May. 12, 2020The study, which defined ‘premium’ smartphones as devices priced at Rs. 30,000 (around $400) and above, also claimed that new ‘affordable premium’ devices, like theGalaxy S10 Liteand theGalaxy Note 10 Lite, as well as the ‘ultra-premium’ Galaxy S20-series, were the main drivers of growth for Samsung at the higher-end of the market.“Price discounts, a favorable exchange rate, and S20 cashback offers all contributed to Samsung’s growth in the segment”, the report noted.Graph Courtesy: Counterpoint Research
Though Apple fell to number two during the quarter,the iPhone 11 remained the best-selling model in the segment, accounting for almost 17 percent of total shipments. Not only that, the company kept the lead in the ultra-premium segment (upwards of Rs. 45,000 or $600) with a 55 percent share. Overall, iPhone sales grew 78 YoY during the quarter, thanks largely to online platforms like Flipkart and Amazon.
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