Snapchat Earned $2.5 Billion in 2020 and Now Has over 265 Million Daily Active Users
Feb. 7, 2021Moreover, Chinese smartphone giant OnePlus created a few lenses for Snapchat users in India during the country’s Diwali festival. These lenses were to bring the people of the country together to safely celebrate their festival of lights.
“Their Lenses garnered over 80 million impressions and reached over 14 million Snapchatters in India. Overall, the campaign was highly successful and drove a 9 point lift in both ad awareness and a 7 point lift in message awareness”, Evan Spiegel, the CEO of Snap said in a statement.
The CEO also said that the company has brought many new things to its app and helped users to adopt its Shows feature in the app. As per the company, the total time spent on Shows increased nearly 70% year-over-year (YoY) in the last year.
Apart from these, the company alsoadded a bunch of new featuresas well asmini-appsto help usersmeditate,study, or just chill in their homes as most of the population stayed indoors. The app also added over 35 million businesses to its Map for users to discover local shops and restaurants from within the app.
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