Snapchat Launches Spotlight, a TikTok-like Feed That Pays $1 Million a Day for Viral Videos
Nov. 24, 2020Snapchathas launched Spotlight, a new content feed to showcase user-generated short-form videos. Spotlight’s interface is similar toTikTokand thefeature exists within the primary Snapchat app. Spotlight will show you the most engaging Snaps you might be interested to check out.
Snaps you see on Spotlight can be from Snapchat users with personal accounts or Snap Star influencers with a huge fan following. The company says Spotlight will be a place where anyone’s content gets attention without requiring a lot of followers or a fanbase.
Creators must be 16 or older and should adhere to Snapchat’s content guidelines to earn rewards. For instance, the company says that Snapsshould be vertical videos with sound. Moreover, creators should add a #topic on the ‘Send To’ page to help others join the trend or explore similar Snaps.Image: Snapchat
Each Snap submission for Spotlightcan be up to 60 seconds long. Snapchat recommends using creative tools like captions, sounds, lenses, or GIFs to make your Snaps stand out from the crowd. You can make submissions from your Camera Roll or Memories, but the company says it may limit the number of submissions during a particular timeframe.
Snapchat’s Spotlight differs from other short-form platforms in the way it handles viewers’ comments. Unlike other platforms,Spotlight doesn’t have a public comments section. In addition, submissions from private accounts will not reveal the name or username of the creator.
Spotlight is currently available in a total of 11 countriesnamely the US, Canada, Australia, New Zealand, the UK, Ireland, Norway, Sweden, Denmark, Germany, and France. The company has plans to expand its availability to more regions in the future.
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Subin writes about consumer tech, software, and security. He secretly misses the headphone jack while pretending he’s better off with the wireless freedom.
