Snapchat’s Indian User Base Doubled This Quarter: Evan Spiegel
Jul. 23, 2020Snapchathas recently reported its earnings and userbase. In the quarterly earnings call, Snapchat’s CEO Evan Spiegel said thecompany witnessed over 100 percent growth in daily active users over the past year in India.
Globally, Snapchat says it has crossed 238 million active users. The company added 9 million new daily active users in the past quarter. Surprisingly, the US contributed just 2 million to this, while Europe witnessed a mere 1 million growth.
The other 6 million growth comes from the ‘rest of world’ category. Unfortunately, Snapchat did not reveal the exact user numbers for the Indian market. However, judging by the exponential growth, we could expect the country to have accounted for a significant portion of the 6 million users.
Snapchat credits its localization efforts for the growth in India. Notably, the company added support for five Indian languages namely Bengali, Kannada, Malayalam, Tamil, and Telugu earlier this year. The app had already added Hindi, Marathi, Gujarati, and Punjabi last year.
“We see a significant opportunity to continue to grow our community as we further invest in localization of our product through language support, local content, and marketingpartnerships across a variety of geographies,”said Snap CFO Derek Andersen.
Going forward, Snapchat is planning to create new experiences powered by AR, entertainment, and commerce. Spiegel also pointed out that the number of Snaps created every day grew at double the pace of daily active user growth over the past year.
Subin writes about consumer tech, software, and security. He secretly misses the headphone jack while pretending he’s better off with the wireless freedom.
