As one would expect,Sonyhas filed its own application to get back its right over the PS5 trademark. While the company is expected to eventually win the case, the legal wranglings could delay the PlayStation 5 launch in the country. The report further claims that the device may be priced at Rs. 55,000 in India, which would be a massive premium over its $499 (~Rs. 36,500) US pricing.
It is worth noting that this is not the first time that a foreign multinational is having troubles with its global trademarks in India. Last year, Taiwanese tech giant, Asus, hit a stumbling block with its ZenFone 6 launch in India following theDelhi High Court directivethat granted exclusive trademark over the‘Zen’brand to Telecare Network. However, the company sidestepped the obstacle by renaming the device toAsus 6zfor the Indian market and went on to launch it in the country without much of a delay.
As for the PlayStation 5, the device is currently on pre-order in many regions around the world, including the US. It is priced starting at$399 for the Digital Editionthat comes without a physical disk drive, while the standard PS5 costs a cool $499. It will launch on November 12th in the US, Japan, Canada, Mexico, Australia, New Zealand, and South Korea.
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