Spotify Reports 320 Million Monthly Active Users, 144 Million Premium Subscribers

Oct. 30, 2020

The MAU was also boosted by a rise in the company’s subscriber base in India, thanks largely to successful marketing campaigns. According to the company, one of the most popular programs in the country is the daily podcast ‘Horoscopes Today’ that was launched last month in association with Parcast. As its name suggests, it offers horoscopes for each of the 12 signs per day, 365 days a year.

Meanwhile, some of the other high-performing markets include Russia, CIS and the Balkans, while North America and Western Europe grew at just about 4% and 1%, respectively. Explaining the difference in growth rates, Spotify said:“While we saw outperformance in Europe in aggregate, we did see a slight shift in Q3 seasonality among a few of our larger markets as we believe summer demand may have been pulled forward into the March and April lockdown periods”.

As far as paid subscribers are concerned, Spotify said that the number rose 27% YoY to 144 millionduring the quarter. Russia has apparently been the ‘most successful new market launch’ for the company, representing ‘the largest portion of subscriber outperformance for the quarter’. The Google Nest Mini promotion in the UK and Canada also helped increase the number of premium subscribers in these markets, the company said.

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