The New iPhone SE Ad Captures the Beauty of Unboxing a New iPhone
May. 3, 2020Now,the advert starts with a man quickly clearing out his table to place a box of the new iPhone SE. After placing the box on the table, the man goes on to lift the top cover of the box. At this point, the shot becomes a slo-mo of the top cover sliding out.
Now, it is time for the man to pick up his new device, but only with clean hands. So, after rubbing his hands on the denim and a sigh of anticipation, the man lifts the iPhone. Then comes the part for which we all wait in an unboxing —that utterly satisfying peeling of the protective film covering the screen and the back of the device. And that too in a slo-mo close-up shot. Ah! That feeling.
The company made sure that the viewers get a feeling of satisfaction after watching the ad. It captures the beauty of unboxing a new iPhone perfectly. In the end, the company also highlights the fact that theiPhone SE is the cheapest iPhonein the current line-up by showing the lines — “Lots of love; Less to spend“.
You can check out the video by clicking the play button above.
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