TikTok Might Return As “TickTock” in India, Reveals Trademark
Jul. 20, 2021Ever since the Indian governmentimposed a banon the popular short-video platform TikTok, we have seen many companies try to capture the potential market with similar video products such asInstagram ReelsandYouTube Shorts. However, as per a recent trademark listing, TikTok might soon make its comeback to India to claim its crown of the most popular short-video platform.
Discoveredby tipster Mukul Sharma (aka stufflistings), a recent trademark application by ByteDance, the parent company of TikTok, suggests the possible return of the platform in India. The trademark application is fora platform dubbed TickTockand was recently filed by the Chinese giant at India’s CGPDTM (Controller General of Patents, Designs, and Trade Marks) platform.Image Courtesy: Mukul Sharma (Twitter)
So, as per the trademark application, it will be a service relating to“hosting multimedia entertainment content, hosting of multimedia and interactive applications.”So, as you can imagine, it will be similar to itsnow-banned-in-India counterpart. However, other than this, there is no real evidence about when it is going to launch in the country.
Now, it is worth mentioning that the trademark application comes days after ByteDance sourcesreportedly toldThe Printthat the Chinese company is aiming to restart operations in India and the USA. As per the report, the source cited theNew IT Rules in Indiaand thenew rules set by the Biden Administration in the westthat encourage the authorities“to review the security of Chinese apps, instead of outright banning them.”
Nonetheless, it will be tough for ByteDance to prove its security eligibility in India, given the fact that it is a China-based company. So, if they release TikTok with a different name and still use Chinese servers to host online content, it might facethe same treatmentas before. Krafton faced backlash after Battlegrounds Mobile India wasfound sending data of Indian users to Chinese servers, whichthey fixed right away.
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