Unacademy to Bid for IPL 2020 Title Sponsorship

Aug. 13, 2020

“I can confirm that Unacademy has shown interest and picked the bid papers. I have heard they will be submitting a bid and are pretty serious. So Patanjali if they bid, will have competition,”a senior BCCI official told PTI.

“Unlike some of the other Edu-Tech apps, Unacademy has 100 percent Indian investment. And four and half months is the perfect time to get associated with a brand like IPL and broaden their horizons in terms of brand outreach,”said one source close to the development.

Also, it is worth noting that Unacademy is part of IPL’s central sponsorship, just like other brands such as Dream11 and Paytm. What differentiates central sponsorship from title sponsorship is that the former doesn’t include jersey rights. Also, title sponsors get exclusive marketing opportunities.

Subin writes about consumer tech, software, and security. He secretly misses the headphone jack while pretending he’s better off with the wireless freedom.