Vivo is Now the Second Largest Smartphone Vendor in India

Apr. 27, 2020

As is to be expected, though, Canalys says that the Indian smartphone market will shrink significantly during the current quarter because of the pandemic, as the lockdown remains in force at least up to May 3rd and vendors struggle with supply-side issues in the immediate future. Much will also depend on whether the government relaxes some restrictions next week as the country looks to get back to a semblance of normalcy in the coming days.

According to Canalys analyst, Madhumita Chaudhary, consumer demand will improve once the lockdown restrictions are lifted, but“worker availability, which depends heavily on opening state borders and allowing public transport, will be a key issue for vendors and ODMs”. She also said that online channels are expected to outperform offline channels as fear of the virus will prevent most people from going to retail stores and shopping malls.

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