Xiaomi Overtakes Apple to Become the Second Largest Phone Maker in the World
Jul. 16, 2021According to the report, Apple captured a 14% market share during the second quarter of this year, with a meager growth rate of 1%. Xiaomi, on the other hand, surpassed the Cupertino giant by garnering 3% more market share (total 17%) and a massive growth rate of 83%.
The Chinese giant israpidly growing its businessaround the world, as per Canalys Research Manager Ben Stanton. He says that Xiaomi’s shipments increased more than 300% in Latin America, 150% in Africa, and 50% in Western Europe during the period, with its budget lineups leading the charge. Furthermore, the company is investing a ton of resources to transform its business model. It has launched initiatives such as channel partner consolidation and careful management of older inventory in the open market.
Now, it is worth mentioning that the prices of the Xiaomi smartphones are much less than the prices of Samsung and Apple devices. So, as per Stanton, the company, going forward, will be focusing on selling its high-end devices such as theMi 11 Ultraorthe upcoming Mi 12to grow the sales numbers.
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