The third quarter saw the smartphone market recover after taking massive hits due to theCOVID-19pandemic earlier this year. Samsung again came out on top, surpassing Huawei (whosobusiness suffersat the expense of the US restriction) by a substantial margin, as per thelatest IDC report. Also, Xiaomi managed to beat Apple to become the third best-selling phone maker in the world.
This enabled Xiaomi to beat Apple for the first time and become the third best-selling smartphone makers across the globe. It is followed by Vivo and other phone makers, who add up to the rest of the 38% market share. The market is stabilizing quickly but the push for 5G is only adding pressure on the OEMs and channels, as per IDC’s Ryan Reith. He believes there’s a lack of consumer demand for 5G and the marketing campaigns backing the technology are rampant.